Privacy Policy

Sweet Madness Cake Designs

Last updated: 01/01/2026

Sweet Madness Cake Designs (“SMCD”, “we”, “us”, “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, hold, use, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, placing an order, or interacting with us, you agree to the collection and use of your personal information as outlined in this Policy.

  1. What Is Personal Information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

  1. Who This Policy Applies To

This Policy applies to:

Customers

Enquirers

Website visitors

Social media followers

Members of the public who interact with Sweet Madness Cake Designs

  1. Personal Information We Collect

We may collect personal information including, but not limited to:

Identity & Contact Information

Full name

Residential or delivery address

Email address

Telephone number(s)

Transaction & Payment Information

Order details

Payment and transaction history

(Payment card details are processed securely via third-party payment providers and are not stored by us.)

Customer & Interaction Information

Enquiry and order history

Design preferences

Feedback or correspondence

Marketing preferences

Website & Technical Information

IP address

Browser type

Device information

Pages visited and interactions on our website

Approximate location (to tailor content by region)

Visual & Security Information

Audio or video footage captured at the front of our premises (where applicable)

We only collect personal information that is reasonably necessary to operate our business and provide our services.

  1. How We Collect Personal Information

We collect personal information when you:

Make an enquiry or place an order

Complete a form on our website

Subscribe to communications

Contact us by phone, email, or social media

Interact with our website (including via cookies)

  1. How We Use Your Personal Information

We use your personal information to:

Provide products and services, including custom cake orders

Process payments, refunds, and credits

Arrange delivery or collection

Communicate with you regarding your order or enquiry

Respond to questions, concerns, or feedback

Improve our products, services, and customer experience

Send marketing communications where consent has been given

Meet legal and regulatory obligations

Protect our legal rights and interests

If you provide us with personal information about another person, you confirm that you have their consent to do so.

  1. Marketing Communications

We may contact you with updates, promotions, or relevant information where:

You have requested it, or

You would reasonably expect us to do so

You can opt out of marketing communications at any time by:

Using the unsubscribe link in our emails, or

Contacting us directly

  1. Disclosure of Personal Information

We do not sell, rent, or trade your personal information.

We may disclose personal information to:

Trusted service providers (e.g. payment processors, delivery partners, IT providers)

Professional advisers (e.g. accountants)

Government authorities where required by law

All third parties are required to handle your information confidentially and use it only for the purposes specified by us.

  1. Sensitive Information

We do not collect or use sensitive information (such as health data) without your consent, unless required or permitted by law.

  1. Cookies & Website Analytics

Our website uses cookies to:

Improve functionality and user experience

Analyse website traffic and performance

Cookies do not identify you personally.

You can disable cookies via your browser settings. Doing so may affect some website functionality.

  1. Storage & Security of Your Information

We store personal information:

Electronically (secure systems)

In limited hard-copy form where required

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, or disclosure, including:

Restricted access to personal information

Confidentiality obligations for staff and contractors

Secure systems and software

Regular review of security practices

While we take reasonable precautions, no method of transmission or storage is completely secure.

  1. Access & Correction

You may request access to the personal information we hold about you or request corrections if it is inaccurate or out of date.

Requests can be made by contacting us using the details below.

  1. Changes to This Policy

We may update this Privacy Policy from time to time.

The most current version will always be available on our website. We encourage you to review it periodically.

  1. Complaints & Contact Details

If you have questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact us:

sweetmadnesscakes@gmail.com

📞 0420 727 168

We will respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

  1. Governing Law

This Privacy Policy is governed by the laws of Victoria and the Commonwealth of Australia.